Overview

Founded in 1999, Workout Anytime is one of America's newest and fastest growing franchise opportunities in the exciting fitness industry. Backed by over 35 years experience in the exploding fitness & health club profession, Workout Anytime is now accepting applicants to develop our neighborhood fitness center concept. Our business model is proven to be as profitable as many gyms four- times our size. Let us show you how to own and operate a successful fitness center designed for today and the future. We are the best equipped clubs per square foot in America. The convenience of 24/7 access 365 days a year is what all health club members need and want. We are the right concept at the right time, soon to be one of the most profitable health concepts to hit your area with cities and territories all over the country. Our advertising and marketing are time and results tested.

Join our Team today and bring Workout Anytime to your area.

Randy Trotter VP of Development 770-403-7203 rtrotter@workoutanytime.com

Greg Parker Area Developer of TN and KY 865-604-8262 gparker@workoutanytime.com

Larry Lock & Chris Gately Area Developer of FL Pan Handle 850-527-3158 llock@workoutanytime.com cgately@workoutanytime.com

Greg Powers Area Developer of AL 865-271-8095 gpowers@workoutanytime.com

Is this for me?

Before you decide to open a business ask yourself... Do I have to have industry experience? Do I need to know how to create marketing and how to execute it properly so that I gain customer share? Do I know how to create a high powered sales force to meet business goals? Do I know how to negotiate a favorable lease for my business? Do I know how to create uniformity in my execution of setting up my business? Do I know how to work with contractors and create a blue print of what my business should look like? Do I know what to look for in a location and how to use demographics to determine the likelihood of success in my business? Is the business that I want to create truly unique and different from what is already out there? Do I know how to manage people and create departmental structures that are needed to delegate the execution of my business?

If you answered NO to any of these questions, then good. Because you don't need any of these skills to run our business model. That is the best part about what we do. We keep it simple.

If a business requires precise and targeted marketing and a polished well groomed sales staff that has to be manage daily to produce numbers, then the business is not appealing to the core of basic human desires in your product. Most businesses know that with out a flawlessly executed marketing and sales campaign that they won't be able to create "smoke & mirrors" to distract you from what your actually committing to buy in their product. They know this because the "price" doesn't come close to the value that they are receiving. Otherwise they would just tell you the price and all of the restrictions up front in their advertising. The reason they don't is because they know you won't purchase their product, unless they can get you "in the doors" to put you in front of someone that knows how to convince you that it is a good deal, even though your common sense tells you "don't do it!"

What are those basic human desires you ask? It's simple... Is the value in exchange for the product so blatantly obvious, that communities know without having to be marketing to, that it strikes a factual and emotional accord that makes it impossible to say "no"? This is why Workout Anytime 24/7, a value price health club model, is changing the way the health club industry operates. Your competitors will not like you but your community will love you.

Discovery Day at our Corporate Office in Atlanta First Steps:

• You have reviewed the Workout Anytime 24/7 website, talked to one of our Franchise sales coordinators, love the “Value Price Club” concept and need to know more. How do I own my own Workout Anytime 24/7?

Next Steps:

1. Fill out your franchise application to see if you are qualified. You will need to be qualified to finance the equipment, and to sign a Real Estate Lease. Fax or e-mail your application to our corporate office. Your application will be reviewed, and you will receive a call within 24 hours to discuss it with you.
2. Upon being qualified you will be invited to attend a Discovery Day at our Corporate Headquarters in Atlanta.
3. We conduct discovery every month. Check with our corporate office for the days and dates of the discovery days for the month you would like to attend.
4. Schedule the date, and book your flights. If you qualify, Workout Anytime will pay for a 1-night stay at a local Hotel. Discovery day starts at 9am and ends at 5pm. If you are leaving that evening, please schedule your flight after 7pm.
5. We will pick you up at your hotel on the morning of discovery day and tour several of our local Workout Anytime 24/7 Clubs. We then go to corporate headquarters and meet the corporate support team.
6. You will receive a great deal of comprehensive information about being a Workout Anytime 24/7 franchise owner.

Discovery Day Agenda:

Club Tour Tour Corporate and Franchise Owned Workout Anytime 24/7 Health Clubs. Questions and answers with club owners and management Presentation at our Corporate Headquarters:

1. Meet and have a Q&A with the Founders of Workout Anytime 24/7.
2. Timeline for getting started, our history, health club industry over-view, and an introduction of corporate support team
3. Best practices, for success in the health club industry

Lunch Advertising and Marketing support

1. Presales…how to execute successfully
2. Grand Opening Support
3. On-going advertising support
4. Website review and online advertising
5. Press releases and building a referral program

Real Estate and Site Selection

1. Demographics - population, income
2. Visibility and Tenant Mix
3. Access - ingress, egress, and parking
4. Build out allowance
5. Lease Rate, and free rent

Club Layout and Design

1. Design and construction of new or 2nd generation space.
2. Multiple Footprints for non tradition sites.
3. Minimums for electric, HVAC, and natural gas.

Franchise Disclosure Document.

1. Q&A and review.
2. Start-up costs.
3. Available Territories.
4. Area Developer programs.

Final Questions and Answers.

End of Workout Anytime Discovery Day.

How We Support You

Site Selection….Lease Negotiation

1. WOAT has a network of experienced real estate brokers nationwide who specialize in Tennant representation.
2. WOAT provides this service at no-cost to franchise owner.
3. Working as a team we find an ideal site for your WOAT franchise.
4. In most cases WOAT Franchisees receive a generous tenant improve allowance(cash), and up to 6-months free rent per deal.
5. WOAT’s site criteria includes demographics, access, parking, visibility, tenant mix, competition, and the economics of your club.

Design and Construction Process

1. WOAT trained architect will draw the schematics for your club. Including plumbing for locker rooms, and electricity for equipment.
2. WOAT Design and Construction will layout equipment placement.
3. WOAT team-member or your Area Developer will monitor the progress schedule of your contractors to not waste free rent period from Landlord.
4. WOAT team will set-up initial equipment order.

Training Corporate office and On-sight

1. Forms and documents, and guidelines
2. Equipment, uses and maintained
3. Sales and marketing
4. Operations-Entry and Security
5. Personnel
6. Club Management Systems
7. Grand Opening
8. Personnel Training-Additional Revenue steam
9. Financial Statements and Operations Analysis
10. Total Training hours-30 classroom and onsite
11. Ongoing training as needed or requested
12. Ongoing Membership sales training and “Best Practices”
13. Technical support and Help-Line.
14. Support with Vendor relations
15. Set-up and support of email and web leads
16. Support with set-up of club website

What is the investment?

Every case will be different based on size, location, equipment and leasehold improvements but we can give you some general guidelines to help you understand the investment.

Our cost structure is among the lowest in the industry which really matters when it comes to overall profitability.

Our franchise advisors will help you every step of the way to minimize cost and maximize value in dealing with vendors and third party service providers. We have pre-negotiated rates on many items that help you save.

Average Investment Range - As Noted in FDD