I owned my own business for 14 years. There are many things that I have learned over those years and although I don't regret the time and effort that it took to create a successful business, I have learned that you do have to work hard but more importantly you have to work smart in this economic environment.

One thing that I have never enjoyed, although I will have to say that I was good at doing it and teaching others how to do it, was that we in business could not give out information about our product in it's entirety without jeopardizing the odds that the prospect would ever show up for their appointment. We were always taught that the only thing you could ever sell over the phone was an appointment. That is true if you don't want your prospect to know what the commitment and cost of your product is, but the problem is that we have always missed the point of why prospects are wanting to engage in our business in the first place. They have a need that they want fulfilled.

Some say they want an experience, but I say they want to take action for what ever reason that is motivating them to do so. We also want to try to be everything to everybody. We never want to disappoint but we fail to understand that the prospect doesn't expect us to be everything to them. They just want great value for their money and for us in business to deliver the "core" product that they are looking for.

I know from studying human nature that most people don't want to be bothered with an experience when it comes to engaging in product purchases as long as they feel that they are in control of their purchase, in which will override the experience every time. If we in business want to give our customers an experience then we need to give them control of their purchase in which will be an experience that they have never felt before.

Let's face it, we all fail poorly in providing a good consistent experience because of the time and effort involved in doing so over long periods of time. Not only that the experience that you try to provide is only after they have purchased assuming you have done a stellar job in selling the prospect. But on the other hand if the prospect is in control and is allowed to buy then the experience starts from the very first point of contact. Not after the fact. People want immediate gratification with great value and they want to control the purchase.

What they don't want is to be sold (which equates to personal defeat on a subconscious level) and promised that after the purchase that your business will fulfill it's promise of experience through great customer service down the road. They don't believe it, but there may not be any other options for them anywhere else to receive the core product their looking for so they go ahead and commit.

Now your business has the job of creating a great customer experience everyday, all the time with many people involved to screw the process up because of uncontrollable human life factors that are guaranteed to happen. If you compare this to a business model that delivers the "core" product at a price point that is 1/3 of comparable businesses and give the customer/prospect full transparency with clear expectations that the product that they are receiving is the "core" of what they are looking for without over promising experiences, then you will have no problem of delivering exactly what you promised.

The most important element here is that the product must deliver the "core" desire of the customer with out the human touch being a vital part of the core business concept. The business must sell itself if it to last with consistent success and growth over long periods of time. I have witnessed in my years as a business owner that the more people it takes to deliver the "core" of your business the more likely it is to fail vs. if the "core" of the business is built around giving the customer/prospect control of the purchase, full disclosure, transparency, consistency and great value for their money. The later will rival a promise of great customer service to follow every time.

This is where Workout Anytime 24/7 has created their "core" business model concept. A simple to follow business plan while providing all of the above to their customers.

Workout Anytime 24/7 Franchise Development. This model offers a "Value Price" concept. We have no sales staff and run no promotions. $15 month to month memberships with no restrictions. Great business to open with minimal employees (2-3 staff members) and with minimal overhead. We have 20 locations in the South East. I have the developement rights to Tennessee, Kentucky & Indiana.

Greg Parker
Franchise Development
Workout Anytime 24/7
865-604-8262