When Value Priced Health Clubs began, a complete change in philosophy started about the way that a health club should be run. Most people get into the health club business with the idea of running a business that will allow them to combine their passion for fitness and the chance to make money doing it. Unfortunately for many club owners they quickly realize that it's not that simple, and that there are elements of the fitness industry that they did not foresee. The health club industry has seen health clubs operate highly successful sales driven health clubs. Yet for that same time the industry struggled to find honest dependable Managers and Sales people, struggled to find reliable group fitness instructors and struggled to maintain a child care program. The cost of running business kept going up yet profit was going down. It was at that point that they decided there had to be a better way. There had to be a way to make clubs more profitable and still give our members a well equipped, super clean and friendly club that was the best fitness value in the area.

The Value Priced Clubs eliminated all sales people, eliminated their aerobics program, eliminated kids care and dropped their rates ridiculously low. They made it easy to sign up, no sales pressure, no haggling over price, no "promotions" no gimmicks, just a great value for the dollar. Boy did people respond! The first 6 months of the inception of Value Price Health Clubs spent most of their time convincing people that there was no "catch". Once the word got out that they were for real and their pricing was not a gimmick their business exploded! Along the way they noticed another interesting phenomenon, running a health club became fun again! So many of the headaches the Industry had experienced over the years were gone. This was the type of business they envisioned when they got into the health club industry in the first place, and guess what...they have accomplished what they had set out to do, combine fitness and profitability.