Before you decide to open a business ask yourself... Do I have to have industry experience? Do I need to know how to create marketing and how to execute it properly so that I gain customer share? Do I know how to create a high powered sales force to meet business goals? Do I know how to negotiate a favorable lease for my business? Do I know how to create uniformity in my execution of setting up my business? Do I know how to work with contractors and create a blue print of what my business should look like? Do I know what to look for in a location and how to use demographics to determine the likelihood of success in my business? Is the business that I want to create truly unique and different from what is already out there? Do I know how to manage people and create departmental structures that are needed to delegate the execution of my business?

If you answered NO to any of these questions, then good. Because you don't need any of these skills to run our business model. That is the best part about what we do. We keep it simple.

If a business requires precise and targeted marketing and a polished well groomed sales staff that has to be manage daily to produce numbers, then the business is not appealing to the core of basic human desires in your product. Most businesses know that with out a flawlessly executed marketing and sales campaign that they won't be able to create "smoke & mirrors" to distract you from what your actually committing to buy in their product. They know this because the "price" doesn't come close to the value that they are receiving. Otherwise they would just tell you the price and all of the restrictions up front in their advertising. The reason they don't is because they know you won't purchase their product, unless they can get you "in the doors" to put you in front of someone that knows how to convince you that it is a good deal, even though your common sense tells you "don't do it!"

What are those basic human desires you ask? It's simple... Is the value in exchange for the product so blatantly obvious, that communities know without having to be marketing to, that it strikes a factual and emotional accord that makes it impossible to say "no"? This is why Workout Anytime 24/7, a value price health club model, is changing the way the health club industry operates. Your competitors will not like you but your community will love you.

Greg Parker
Franchise Development
Workout Anytime 24/7
865-604-8262