Atlanta Based Fitness Franchise Eyes Milwaukee-area Market

Posted on January 12, 2017

Milwaukee Business Journal

Jan. 12, 2017

Workout Anytime, an Atlanta-based fitness franchise, is looking to tap into the Milwaukee-area market, a region the company believes is underserved when it comes to low-cost 24/7 health clubs.

Company executive Randy Trotter said that Workout Anytime has already pegged 13 locations in the Milwaukee area. The company, which has 126 locations throughout the country, is in talks with potential franchisees.

Trotter said he thinks metro Milwaukee is a “prime” market for Workout Anytime because there is no fitness club that offers a value price model as low as Workout Anytime.

The region is saturated with Anytime Fitness and Snap Fitness clubs, which cost about $40 to $60 a month with a long-term membership, Trotter said. Workout Anytime is priced at $15 per month and a membership can be purchased on a month-to-month basis.

Workout Anytime Randy Trotter