Atlanta Based Fitness Franchise Eyes Milwaukee-area Market
Posted on January 12, 2017
Milwaukee Business Journal
Jan. 12, 2017
Workout Anytime, an Atlanta-based fitness franchise, is looking to tap into the Milwaukee-area market, a region the company believes is underserved when it comes to low-cost 24/7 health clubs.
Company executive Randy Trotter said that Workout Anytime has already pegged 13 locations in the Milwaukee area. The company, which has 126 locations throughout the country, is in talks with potential franchisees.
Trotter said he thinks metro Milwaukee is a “prime” market for Workout Anytime because there is no fitness club that offers a value price model as low as Workout Anytime.
The region is saturated with Anytime Fitness and Snap Fitness clubs, which cost about $40 to $60 a month with a long-term membership, Trotter said. Workout Anytime is priced at $15 per month and a membership can be purchased on a month-to-month basis.