Steady Growth Key to Workout Anytime Success
Posted on September 15, 2015
Friday, September 11th, 2015 in iClubs
This article was written by iClubs Editor Stuart Goldman and features WORKOUT ANYTIME President and Founder Steve Strickland and Chief Operating Officer Mark de Gorter.
Low price, high value fitness club franchise WORKOUT ANYTIME has continued to steadily grow over the last few years. At the end of 2012 the bradn boatsed 29 clubs; today, they have 82 open with eight more in the construction phase.
The company has made their mark by developing smaller communities in the Southeast. “The goal for Workout Anytime at year’s end is 120 open clubs, and that’s a realistic goal, executives say.”
Founder Steve Strickland, hailing from Bally Fitness, recently brought an old colleague on to the team- new COO and former Bally’s employee Mark de Gorter. De Gortersays that he will help grow the brand by focusing on the four pillars of franchising: “broadening the product, making sure Workout Anytime is an engaging brand, making sure the company has the right training and education process for franchisees and making sure the company has the right business systems in place.”
WORKOUT ANYTIME also recently brought on another industry vet- Greg Maurer- as vice president of fitness to design the brands custom personal training program Accelerated Results.
Strickland is confident that this new team is more than capable of taking the company to the next level.
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