WORKOUT ANYTIME Location Opens in Halls
Posted on September 30, 2016
Sept. 30, 2016
Halls fitness buffs have a new place to work out today, as franchise owners open their newest Workout Anytime facility in the former Walmart shopping center off Maynardville Highway.
At 7,000 square feet of space and more than 100 pieces of equipment, John Heifner, said the facility at 7320 Norris Freeway, is the largest of the three that he and wife Gina Heifner now have in the Knoxville area.
The facility opens at 9 a.m. today and will be available seven days a week. It will be staffed each day starting at 9 a.m., with the staff there until 8 p.m. Mondays through Thursdays, until 6 p.m. on Fridays and 3 p.m. on Saturdays.
These are not the only hours of operation, though. As the name of the company implies, Workout Anytime members have access to the facility any time they wish. Heifner said the Halls gym is a relocation and expansion of a facility that the franchise was operated on Broadway
“We have about double the usable space here,” he said.
It has about 1,000 square feet more space than the couple’s Powell facility at 3547 W. Emory Road, which Greg Parker, Workout Anytime franchise developer for Kentucky and Tennessee, said is one of the best performing of the company’s 108 locations.
“It is probably in the top three,” he said.
John Heifner said he hopes to achieve similar success with the Halls location.
“I have about 3,000 members at that club (Powell) and I imagine we have the potential of having at least that many members here,” he said.
The Halls location uses Matrix brand exercise equipment and has equipment for cardio and core muscle work, circuit training and free weights.
“We have group classes and one-on-one training available for all fitness levels,” said Nathan Bayless, a trainer at the facility. He and John and Gina Heifner do the training sessions. John Heifner said all three are certified by the National Academy of Sports Medicine.
John Heifner said he and his wife, both of whom were nurses before their involvement with Workout Anytime, started their franchise in 2010.
“We were the first franchise owners in this area,” he said.
This was during the recession, and Heifner said the $15-per-month membership cost helped him and other franchise owners continue attracting customers. But, he thinks there are other factors.
“The thing I think we have in addition is there is a level of intimacy with a club about this size,” he said. “When you get into a big-box gym, no matter whether you have every amenity in the world, there is a feeling of anxiety that people have going into a really big location. I know most of the people at Powell and they know me. They know the owner.”
The facility also has two tanning stations, and offers Hydromassage, in which jets of heated water deliver a full-body massage.
Parker said that Knoxville has been a good market for Workout Anytime, which has locations in In Farragut, Bearden, Powell, Halls, Maryville, and Sevierville. The company is looking to expand its franchise presence in Knoxville and has identified some potential areas it doesn’t want to discuss, he said.
“We don’t want to tip off any competitors,” he said.
Visit the new Halls location at:www.workoutanytime.com/halls
Knoxville News Sentinel (Circulation: 76,525; Unique Visitors Per Month: 1,429,611