Mike King, franchise owner of the local Workout Anytime, said he hopes the fitness facility, the newest business in the Greeneville Commons shopping center, will be opening in April.
“We are excited about the Greeneville location,” King said. “We have been looking at Greeneville for a while and were waiting for a space the size we needed to open up in the Greeneville Commons.”
“Greeneville is a community that really matches what our model looks for,” he continued.
In researching the community, King visited Greeneville, spending time in businesses and restaurants asking people about gyms in the community and what they would like to see in a fitness center.
“We have a lot of different options for people,” King continued. “We are all busy, and time can be an issue. Being open 24 hours, people are able to find time three days a week for a 30-minute workout.”
This will be the third Workout Anytime franchise location for King. His first franchise location opened in Marion, North Carolina, in 2017. His second, also in North Carolina, opened in 2018 in Weaverville.
The two most important things to King in operating the fitness gyms is cleanliness and friendly employees.
“Cleanliness is super important in a gym,” he said. “It is easy to say you want a clean and friendly gym. But when you go back in two years time, does it look like it did when it opened? We want our gyms to look as clean as when it opened.”
People are often intimidated by the thought of going to a gym, so friendly employees are a must, and that is one of the things he looks for in interviewing prospective staff for the gym, King said.
“When I am hiring personnel, I want to find out if they are friendly,” he said. “I do not look at skills foremost, but friendliness. You can teach skills, but you can’t personality. We are looking for people who are friendly and care about people and helping them live a healthy lifestyle.”
The Marion location earned high scores for gym cleanliness in a report published by Medallia and has also been named “Franchise of the Year” by Workout Anytime. The Weaverville location has been recognized for its high member satisfaction scores and its average of 250 enrollments per month since the opening. That franchise has about 3,600 members currently.
Two storefronts between PT Solutions Physical Therapy and Radio Shack have been combined for Workout Anytime, and construction crews are working to prepare the 7,767-square-foot space for the fitness facility. King said the contractors are about 60% finished and indicate they should be finished by the end of March.
Currently, Workout Anytime is operating an office in a small storefront beside Hobby Lobby to provide information about the gym and enroll people in memberships.
In addition, King said a couple pieces of equipment are on display that are not typically found in a gym such as a hydro-massage bed and a 3-D body scanning machine.
The 3-D body scanning machine can help people see the progress they may be making through their exercise efforts.
“Sometimes when we look in the mirror at ourselves, we don’t see changes, and people can get discouraged that they are not making any progress,” he said. “The 3-D body scan can show those changes that may not be visible to the individual.”
Exercise classes with high activity levels will also be offered, which are preferred by some people rather than an individual exercise routine, King said.
Different levels of memberships are available, and the fitness center will accept insurance coverage, such as the Silver Sneaker program, that can pay for memberships, he said.
The Workout Anytime office is open from 10 a.m.-7 p.m. Monday through Thursday, 10 a.m.-5 p.m. Friday and 10 a.m.-3 p.m. on Saturday.
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