Brooks Rankin Translates His Passion For Fitness Into A Business Model
Posted on November 14, 2016
Growing up as an athlete with a fitness-minded family, exercise and wellness have always played an important role in Rankin’s life. His family’s strong background in medicine also fuels his passion for using exercise as a means of preventative medicine. An internship at a private club in California followed after working at a gym during college. Then, Rankin and his family went on to open a gym in 2010 in Pennsylvania. From there, Rankin consulted for—and worked at—eight gyms (of all different types and sizes) over nine years.
When a fellow fitness industry consultant introduced the WORKOUT ANYTIME concept to Rankin, he was immediately interested. Backed by a decade-long fitness career, he recognized the uniqueness of the concept.
“I looked into it and quickly realized the brand is unlike any other fitness chain I had seen,” says Rankin. He also found that the brand’s simplified business model and easy, 24/7 access for customers was unparalleled.
Today, WORKOUT ANYTIME has 100 units throughout the U.S. Fitness veterans John Quattrocchi and Steve Strickland founded the company on the motto “think big, keep it simple and do it with integrity.” Creating first-class fitness facilities where members wouldn’t have to empty their pockets to exercise has resulted in a profitable and affordable business model that continues to grow year after year.
Now that Rankin is on board, he’s ready to spread the concept and open it up to more potential members.
“The end goal is to open multiple locations and create a regional option for the communities we serve,” says Rankin of his plans to expand and develop more WORKOUT ANYTIME fitness centers. He recently signed a lease to open another location in Hampton, New Hampshire, where construction just began. Rankin is excited to bring the fast-growing concept to New England, and he hopes to eventually live out his dream of residing in Portland, Maine.
“I’m originally from Maine,” explains Rankin, “After 25 years, I’m excited to return and serve my home state with a clean, welcoming, affordable and accessible fitness option in Workout Anytime locations.”
For more information on development plans for Workout Anytime, click here.