Posted on September 5, 2017
By Angela Turner Staff Writer Sep 1, 2017
CORBIN—A man’s recent cancer diagnosis influenced his decision to purchase a gym franchise.
Doug Ladd, 52, was diagnosed with Stage 3C melanoma just shy of three years ago after he found a lump under his arm while working out in the gym.
Ladd who said he’s been working out on and off his entire life simply thought the lump he found was a torn muscle — but it wasn’t.
Ladd owns a home in Tennessee and works out there at one of the WORKOUT ANYTIME franchises but admits he spends a majority of his time near Corbin with his girlfriend and business partner, 47-year-old Caroline Hendy.
It was through casual conversation between Ladd and Hendy the discussion of Corbin being a great location for WORKOUT ANYTIME came up.
A gym for Ladd is as much a part of his past as it will be his future. After multiple discussions with numerous oncologists, Ladd’s outlook on cancer treatment may be less than conventional.
Ladd said the doctors told him the cancer had a 60 percent chance of coming back with chemotherapy and radiation and a 70 percent chance of coming back if he chose to do nothing at all. Ladd couldn’t wrap his head around those numbers. He just couldn’t find the logic in them.
“I said, ‘what about just staying healthy’,” Ladd said to his doctors. “Why don’t I eat right or eat very well, stay in shape and keep my immune system up.”
Ladd said all five of the oncologists he talked with told him there were no studies on what Ladd was proposing. However, it was the fifth oncologist’s words that Ladd hasn’t forgotten. The oncologist told Ladd that although there weren’t studies to prove what Ladd was suggesting, there was a lot of truth to it.
Ladd’s oncologist emphasized the importance of making a decision and being happy with it. It was doctor’s orders for Ladd not to be in a stressful environment.
“One of the things they told me, was to get in, stay in, and live in an environment like this (the gym),” Ladd noted.
“One thing led to another and I started looking into franchises,” Ladd said. “I want to help people and I want people to live longer.”
Ladd said the WORKOUT ANYTIME in Corbin would be locally owned and operated. Hendy has lived in Laurel County for approximately 20 years and Ladd has plans to move to the area as soon as he can find time.
The Corbin WORKOUT ANYTIME owned by Ladd and Hendy has already broken the record for membership sign ups in the company with 276 members. The gym is scheduled to open Sept. 15.
Ladd said the price point is one of the biggest things that sets WORKOUT ANYTIME apart from the other gyms, but it’s not the only thing.
Ladd said his biggest hope with this gym is to make the members feel welcome.
“I get a lot of feedback from members telling me they are intimidated by gyms and weightlifters who are in these gyms,” Ladd said. “In reality most of those weightlifters are actually pretty nice people. They may look mean, but they are willing to give you a lot of information if you ask.”
Ladd said his goal is to make everyone feel comfortable. Don’t be surprised if you see Ladd approaching a gym member that he notices is struggling in an area and offer to help them. Ladd stresses the importance of making gym members feel comfortable in all areas of the gym. He believes once members feel comfortable in all areas, that’s when the greatest amount of progress has the opportunity to be achieved.
WORKOUT ANYTIME will have at least one personal trainer on hand. An initial assessment with the trainer is available at no cost, however, other sessions with the trainer will be available for a fee.
Atlanta-based WORKOUT ANYTIME is a 24-hour, seven-day-a-week fitness concept with 140 units across the U.S. founded by fitness veterans John Quattrocchi and Steve Strickland.