WORKOUT ANYTIME Looking to Expand in Middlesboro

Posted on May 26, 2017


WORKOUT ANYTIME Looking to Expand in Middlesboro
Workout Anytime is seeking to expand their franchise into Middlesboro. The 24/7 gym partners with Lift For The 22, a national nonprofit that provides gym memberships and personal training to veterans.
Workout Anytime is a looking to expand their business into Middlesboro.

Area Developer Greg Parker states “The company was founded in 1999. We really started taking off and franchising about seven years ago…now we have over 130 locations open. In Kentucky and Tennessee we have 41 locations open.”

However, opening a franchise location in Middlesboro is not set in stone at this time.

“It is a target market we are looking at…we looked at a lot of demographics. We have a minimum population that we look at and then we take the minimum population demographics, psycho-graphics, and the culture. It’s a little bit complicated. It some of our rural markets the demographics are a lot alike,” says Parker.

Parker also feels the amenities Workout Anytime offers is a key to an area such as Middlesboro.

“We offer $15 month-to-month no contract memberships. We have reciprocal memberships…if you’re a member of one you’re a member of all of them. You don’t have to pay extra to use any of the facilities. And we never close. We’re also open 24/7.”

“Parker continues, “We align ourselves with some pretty cool philanthropies. Most specifically, Lift for the 22, which is an organization that supports men and women that are veterans to get them free memberships to our clubs that are for high-risk suicide. Twenty-two veterans a day commit suicide. We team up with them and donate quite often. We take it very seriously.”


Reach Tyler Eschberger at 606-248-1010, ext. 1126 or on Twitter @TylerEsch89.

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