Chief Executive Officer and Co-Founder
Steven C. Strickland has played a leading role in the growth of the fitness industry for over thirty years. He has a distinctly unique perspective in the areas of club design, development, operations and equipment requirements.
Steven began his career as a fitness trainer and club salesman in May 1976 while attending Clemson University. With his hard work and perseverance, he quickly became the company’s top producer and was promoted to the position of General Manager at the age of twenty. His great success allowed Steven to purchase his first health club, Nationwide Fitness Center, at the young age of twenty-four. Over the next few years, the success of Nationwide and the vision of its owner gained the attention of the industry leader, Health & Tennis Corporation of America. Steven’s commitment to excellence in the field led to a very successful decade-long partnership with HTCA as he and his team developed the Richard Simmons Anatomy Asylum club concept in both the Chicago and Atlanta market areas and later in large club operations in Dallas. His accomplishments with HTCA led to Steven joining the leading fitness equipment manufacturer, Nautilus International in 1991. In his position as Southeastern Regional Sales Manager, Steven was the company’s top producer for five consecutive years. During his time with Nautilus, Steven perfected his unique skills in the areas of club concept, design and equipment placement for any given environment.
In 1995, Steven founded Commercial Fitness Products, Inc., an Atlanta-based distributor of a broad range of commercial fitness equipment and flooring. Steven’s years of experience in club design, layout, and seamless operations has played a key role in the eventual development of WORKOUT ANYTIME’s unique concept and design.
Steven co-founded WORKOUT ANYTIME, Inc. in 1999 with fellow fitness veteran, John Quattrocchi. After five years of success and development of the model, they began franchising the concept through Workout Anytime Franchising Systems, LLC. Today, Steven’s vision of smaller "boutique" fitness facilities focused on customer convenience and value has become the leading trend of the industry. Steven was awarded the fitness industry's prestigious Distinguished Service Award by the National Fitness Trade Journal in recognition of his contributions to the industry.
President and Co-Founder
John Quattrocchi’s career as a high achiever began in the Air Force, where he achieved the highest rank possible during his 1966 to 1971 stint. His career in the fitness industry began with the European Health Spa chain (1971 through 1975) where he was a top producer. Later, he managed numerous franchised health clubs throughout the Southeast from 1979 to 1988 where he was vice president.
John has since trained many individuals who now own and operate successful fitness centers throughout the United States. In 1999 he co-founded WORKOUT ANYTIME, Inc. which opened its first facility in the Atlanta market, and in 2004 co-founded WORKOUT ANYTIME Franchising Systems, LLC. These clubs represent John's vision of the "low overhead, low headache health club" combined with his "keep it simple" philosophy.
For more than forty years, Mr. Quattrocchi has been an icon in the health and fitness industry, focusing on service, sales, sales training, marketing, advertising and promotion.
Most importantly, John takes great pride in teaching people how to be profitable in the health club and fitness business.
Senior Vice President of Development
Randy Trotter has been SVP of Development since the inception of WORKOUT ANYTIME. He is a seasoned professional with extensive experience in franchise development, sales, and marketing in both the restaurant and retail markets.
Mr. Trotter is also actively involved in commercial real estate as a consultant to developers and as a broker for Horizon Properties Corporation.
Mr. Trotter has successfully launched a franchise program for a major pet supply chain. As CEO of Horizon's Franchising division, Mr. Trotter has been responsible for more than two hundred unit sales.
Senior Vice President of Franchise Support
Dennis has more than twenty years of accomplishment laden experience is the fitness industry; driving achievements of the highest sales growth, brand development and sales efficiency goals. Dennis earned his Bachelor’s of Arts and Science from Kansas State University.
Beginning his career in the fitness industry, Dennis developed a keen interest in sales and leadership at the health club level and pioneered sales, account management, and customer relationship management techniques to become an accomplished club operator. Quickly distinguishing himself as a leader, in less than two years, he earned fast-track promotion into management.
Throughout his career, Dennis has had the opportunity to establish a strong network of contacts with health club owners, franchises, and vendors. Among those are including Gold's Gym, World Gym, Powerhouse, Workout Anytime, Fitness 19, IHRSA, FISA, California Clubs of Distention, and SIBEC. The scope of Dennis's experience has spanned virtually all aspects of the fitness industry including membership sales, club management, marketing, sales and logistics. Dennis has mastered the art and skill of team building, leadership and operations administration.
Senior Vice President of Franchise Operations / Construction
Ms. Johnson joined our executive team in 2015, and serves as our SVP of Franchise Operations / Construction. Wanda offers a wealth of within the fitness franchising field; including construction, operations, and development. Wanda started in the fitness field as a certified instructor in 1985. Over the next ten years, she worked her way up to her eventual role VP of Administrative Operations for the Bally subsidiary, Richard Simmons Anatomy Asylum. Wanda's strong work ethic and commitment to excellence have resulted in many leadership roles throughout her adult life. While taking the time to raise her family, Wanda continued to excel professionally as a freelance private business and finance manager for many small business owners. She also held many leadership roles in the private sector including, management of award-winning cheerleading team for 8 years, and seats on several recreation and HOA boards. Wanda's leadership skills, vast experience, professionalism, and thirst for continual growth makes her a valuable addition to our leadership team.
Director of Franchise Development
Terri Harof has over 30 years of senior level expertise in sales & marketing and business development. She has worked with local, regional, and national businesses as well as global brands and has extensive franchise experience in the restaurant and health club sector. As Director of Franchise Development Chief Brand Believer, her responsibilities include comprehensive management of the entire franchise development cycle; from strategic lead gen marketing and recruitment to nurturing the relationship with the candidate and awarding the franchise. Ms. Harof enjoys spending quality time with her family, cheering on her three sons at their football and baseball games, traveling, entertaining and teaching group fitness classes' which she has done since her college days!
Vice President Sales / Operations - CFP
John Carsillo, a 1984 graduate of Auburn University, began his fitness career in college, John helped the man known as "The strongest man who ever lived”, Bill Kazmeier; open his gym, Kaz Fitness Center in Auburn, Alabama. A year after graduation, in 1985, John relocated to Atlanta to begin working for American Fitness Center (later purchased by Bally Total Fitness) where he worked in management until 1992. John then accepted a position with Australian Body Works where he served a central role in the growth of the company in the Atlanta market. Over the next eight years, with John as Area Supervisor, the Australian Body Works chain grew to twenty locations throughout Atlanta.
When Australian Body works was purchased by LA Fitness in 2000, John stayed on in the position of Vice President of Sales where he assisted in the company’s transition into the Atlanta market and in opening new Sports Clubs. John remained with the company for the next four years and in 2004, was recruited by Atlanta based, Workout Anytime, Inc. for the position of Area Supervisor. The following year, John was asked to head up the flooring and equipment sales division for Commercial Fitness Products, Inc. where he has remained an integral part of the success of CFP for next decade.
John’s years of experience and his great sense of esthetics give him an excellent understanding of the importance of a well-planned health club facility. From flooring to the last piece of strategically placed equipment, John is uniquely qualified to meet the needs of our Franchise Partners as they build their WORKOUT ANYTIME clubs.
John’s positive energy and ever present service-oriented style only add to the list of attributes that turn the potentially stressful building process into a productive, seamless and successful experience for our Franchise Partners.
Vice President of Education
Mr. Maurer has been with Workout Anytime since March 2015. Prior to that, he was Director of Education for reACT Fitness, a provider of commercial fitness equipment for the health, sports and rehabilitation markets.
Mr. Maurer’s career spans 27 years in the fitness industry, creating education infrastructure for successful integration of programs for both clubs and fitness equipment providers.
Director of Personal Training
Mr. Daniels has been in the fitness industry for over 21 years. His roles have included Personal Training, Director of Personal Training, General Managing, as well as successfully partnering and operating one of the most powerful, results driven PT programs on the planet.
Through his experience on both the membership and PT side of the fitness industry, he has a deep understanding of how to develop and run a successful team, create unstoppable culture with purpose and passion, and create unparalleled results for the clients, trainers and the gym. Mr. Daniels has also conducted seminars on not only fitness strategies, but personal development and life coaching.
He has been featured on WSPA, WYFF, Your Carolina, Good Morning Charlotte, WJZY Fox Charlotte as well as a 4-month run on Fox Carolina’s “Get Moving Mondays” while successfully taking over 80lbs off of Fox reporter Greg Funderburg.
Director of Personal Training
Crystal Decheine, B.S. Exercise Physiologist, has had over 10 years of experience in the fitness industry including personal training and personal training management.
Crystal has worked with countless clients, yielding amazing results and has built and developed teams of personal trainers and lead them to success! She is bound and determined to have a huge impact on the fitness industry with her current role and partnership with Workout Anytime!
Director of Social Media/ Operations Support
Sarah joined the Workout Anytime team as the Social Media Manager in August 2015 after serving as the Social Media Strategist for the brand’s Corporate locations since 2013.
Sarah has been in the fitness industry for many years, starting as a membership counselor in 1979. Over the next decade, she served in many roles including; Club Manager, Area Supervisor, and eventually Vice President of Operations for the Bally subsidiary, Richard Simmons Anatomy Asylum. In the late 80's, Sarah took time off to finish her education and raise her three sons. When she came back to our industry several years ago, she opted to direct her energy toward the social media side of the fitness business. Sarah is uniquely qualified for the task of teaching others how to use social media in a dynamic and service directed way to grow their membership base and manage their local community presence. Sarah is dedicated to the education and support of our Franchise Partners as they build an awesome member base as well as lasting business-to-business relationships within the communities they serve through the use of a social media.
Sarah holds a M.A. in Education, an A.A. in Digital Graphic Design and is a Certified Social Media Master Strategist.
Sarah is fully committed to the continued growth of the Workout Anytime brand across all social platforms.
Director of Marketing
Lori Asbury is a versatile marketing leader with a talent for developing sound brand strategies and high-impact marketing campaigns that drive awareness, customer acquisition and growth.
Most recently she has been responsible for developing successful digital strategies, retail and ecommerce strategies, creative strategies, and integrated marketing programs for major organizations such as: The Coca-Cola Company, Cox Communications, Leo Burnett, Royal Hospitality Group and Center for Disease Control (CDC). Lori has been responsible for campaigns and client business solutions that work directly from established strategic imperatives and drive business objectives that are required to achieve real organizational success.
Lori’s work has won over 50 industry awards, including multiple Clio’s, and Lions awards. She speaks and presents at events such as the Ad Tech Conference in San Francisco and is a published author for multiple topics in the American Journal of Preventive Medicine.
Lori graduated from GSU with a Bachelor of Business Administration in Marketing and Advertising, and is based in Atlanta, GA.
Field Support Consultant
Tara has been in the Health and Fitness industry for over 20 years. Wellness is not only her passion, it is her lifestyle and business. Tara competed in and won the Eastern Seaboard NPC Fitness and Figure Competition. Of the 5 trophies she won that night, she is most proud of the “Ms. Sportsmanship” award.
In the last 3 years Tara graduated from Body Design University and received her Personal Training Certification, won a powerlifting competition, earned a 200 hour Yoga Certification, placed in several Obstacle Course Race competitions and was chosen to be on the promotions team for Spartan Race. In her spare time she meal preps with friends. She loves the challenge of creating a healthy dish for them based on their favorite cheat meal.
Tara loves to be challenged and enjoys a variety of workout styles. You might find her sweating it out in an MX4 class, hitting the free-weights, going hard on an Obstacle Course Race or putting it all back together with a yoga session.
Favorite quote: "I am part of all that I have met." Alfred Lord Tennyson
Field Support Consultant
Kevin has been a part of the growth and development of the Workout Anytime Brand since 2008. Over the last 10 years he has either opened or Supported the opening of over 43 Workout Anytime Locations.
Before joining the WOA Team, Kevin held the position of Solution Sales Manager for a Fortune 100 Company where he achieved multiple sales excellence awards including the prestigious Presidents Club Award for highest Sales Quota obtained.
Kevin was a College Student Athlete at the University of Wisconsin Whitewater where he pursued a Business/ Coaching degree and was elected Team Captain of their NCAA Football Program. His passion remains to use his experiences to help and support other Franchise owners on their road to success.
Field Support Consultant
Jody began his career with ABC Financial in 2005, when he accepted a position with the technical support division. Throughout Jody’s tenure with ABC, he held leadership positions with the help desk teams, both internal and external training teams, client implementation, and client management. In 2016, Jody became the dedicated Technical Account Executive for Workout Anytime.
In June of 2019 Jody came on board with Workout anytime as a franchise support consultant working with various assigned HQ clubs. His role has evolved to also include being a key point of contact for ABC technology assistance and training. His extensive experience in all roles at ABC has proven to be a value to Workout Anytime Franchise Support Center, our Franchise Partners and club staff.
Besides his passion for fishing, he loves spending time with his wife and daughter where they are beginning to call Georgia home away from his roots in Arkansas.
Franchise Operations Coordinator
Tonya Tole joined the Workout Anytime team in January 2017 as Franchise Operations Coordinator.
She attended Georgia State University to pursue a degree in marketing and decided to wait on her career to raise her three children. Her love for fitness drove her to pursue a career in personal training where she worked at Lifetime Fitness in 2010- 2012. During her tenure at Lifetime, Tonya was able to build deep customer relationships while producing record sales. In 2012, Tonya decided to leave Lifetime and follow her desire to work for herself as a personal trainer and fitness consultant. In 2014, she made the jump into the corporate world to work as an Administrative Assistant for Financial Consulting. Her profound passion for the fitness industry lead her to Workout Anytime Franchising System and we are very lucky to have her on our team.