Workout Anytime Hosts Industry’s First Conference of 2021

June 30, 2021

Workout Anytime Hosts the Fitness Industry's First Conference of the Year

From June 25 - 27th, Workout Anytime's franchise system is coming together to celebrate “the year of awesome” following the pandemic.

Kerrie Kennedy Headshot
Kerrie Kennedy
1851 Franchise Staff Writer
11:07 AM • 06/25/21   Franchisor Spotlight
Workout Anytime, a leader in the fitness industry with more than 180 units across the country, is hosting its annual franchise conference — called “The Year of Awesome” — from June 25 to June 27 in Alpharetta, Georgia. More than 300 Workout Anytime franchise and vendor partners are expected to attend the conference, which will focus on digital marketing strategies in a post-COVID landscape. This will include educational breakouts and sessions surrounding best practices. “We’re the first fitness brand in the industry to host a face-to-face conference since the pandemic began,” said Greg Maurer, Workout Anytime VP of Fitness. “More than just a conference, this is a coming-out party for the entire fitness industry. And for us and our franchise partners, it’s a major celebration.” With nearly 20% of fitness clubs nationwide permanently closed as a result of the pandemic, there’s reason for the 22-year-old Workout Anytime brand to celebrate. “While COVID shutdowns were devastating in the retail and service industries, we are very well managed, which means that we’re now in a great spot,” said Maurer. “The market didn’t shrink, but the industry did.” Workout Anytime is in a rapid growth phase with eight new locations already opened this year and another 30 in the pipeline. The brand will also open its first international locations in Honduras and Costa Rica in Q4. Workout Anytime is well-positioned to capture what’s expected to be increased demand, as members seek to shed the ‘quarantine fifteen,’ get back to their former fitness levels and make their health a priority. “The pandemic was a wake up call for a very good reason,” Maurer said. “Many of the people who passed away as a result of COVID had comorbidities. There’s a growing awareness of the importance of fitness. It’s no longer just about looking good, it’s about being healthy. Taking care of yourself has become a priority.” Boasting more than 275,000 members nationwide, the 24/7 fitness brand focuses on wellness and exercise programs aimed at helping customers with their overall mental and emotional health. Offering a wide range of equipment, small group programming, personal training and nutrition advice — and increasingly, recovery services like infrared saunas — Workout Anytime’s franchise partners provide a personal touch that larger fitness brands can’t offer. “We’re a community-based organization, so our franchise partners typically live in the communities they serve,” Maurer said. “They know the police and the public servants who do shift work and want to utilize our 24/7 clubs. Ours is a hyper-personal model, one that’s dependent upon an amazing franchisee team.” To show its appreciation, the brand will honor many of its outstanding franchise partners at the conference, with awards for the highest revenue, the most successful personal training programs and those displaying the most “heart and soul.” For this relationship-focused fitness franchise and its dedicated partners, there’s never been a better time to help clients across the country achieve their personal health and fitness goals. “We are not only standing, we are prospering,” Maurer said. “Happy days are here again!” To learn more about franchising with Workout Anytime, visit ABOUT WORKOUT ANYTIME:  Atlanta-based Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 180+ units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible, while delivering a profitable and affordable business model to franchisees. Built on the founders’ motto of, “think big, keep it simple and do it with integrity,” Workout Anytime is preparing for significant expansion into new territories by providing opportunities to business-minded entrepreneurs. Franchise opportunities are available and more information can be found on

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