About Workout Anytime
Our Values and Our Team
our history
Starting in the early 1970’s, Workout Anytime founders John Quattrocchi (John Q) and Steve Strickland worked with some of the biggest names in the industry, including Bally and American Fitness. Together, they developed the Workout Anytime Franchise concept starting from humble beginnings in Douglasville, Georgia, in suburban Atlanta. True to their pioneering spirit, they soon found themselves leading the wave of the fastest-growing fitness segment by applying their winning formula of Quality, Value and Convenience. Today, under the leadership ofCEO Jerry Pugh; an accomplished franchise executive with a track record of brand growth, the company continues to evolve with expanded wellness offerings, streamlined franchise operations, and national momentum. Together, Steve and Jerry bring a mix of legacy, innovation, and leadership to one of the most approachable fitness franchise opportunities on the market.
Mission and Vision
Our Mission: To unite and empower our network to deliver a clean, friendly and maintained fitness experience that transforms lives anytime, anywhere and is accessible to everyone. Our Vision: To set the standard in fitness franchising, defined by brand consistency, franchisee success, and an experience members love and trust.
Workout Anytime Corporate Team
Jerry Pugh
Chief Executive Officer
Jerry Pugh
Chief Executive Officer
Jerry Pugh brings a dynamic blend of entrepreneurial spirit, leadership, and a deep-rooted passion for health and fitness to his role as CEO of Workout Anytime. His journey began with a decade of service as a paramedic, where he developed a strong commitment to serving others. Driven by a desire to make an even greater impact, Jerry transitioned into entrepreneurship, where his vision and determination quickly set him apart.
Alongside his business partner EJ, a former law enforcement officer, Jerry opened his first Workout Anytime location in Homestead Florida. Their shared values and relentless work ethic laid the foundation for one of the brand’s most successful ownership teams. With their eyes set on growth, Jerry helped lead the charge in expanding their footprint to 20 Workout Anytime locations.
Now, as CEO, Jerry is focused on elevating the Workout Anytime brand through innovation, strategic growth, and a continued commitment to providing affordable, high-quality fitness to communities nationwide. His leadership is rooted in authenticity, teamwork, and the belief that success is best achieved when everyone is empowered to thrive—both inside and outside the gym.
Steve Strickland
Founder, Board Member
Steve Strickland
Founder, Board Member
Steve began his career as a personal trainer and club salesman in 1976 while attending Clemson University. By 24, Steve bought his first health club, quickly followed by a second location. Steve’s success as a multi-club owner led to a decade-long development partnership with Industry leader, Health & Tennis Corporation of America, where Steve expanded the HTCA brand within the Atlanta, Chicago, and Dallas markets. In the early 90s, Steve perfected his club layout and design expertise as the Southeastern Regional Sales Manager for industry giant, Nautilus.
Steve’s years of experience in all areas of health club design, sales, and operations have led to his ongoing success in the development and growth of the WORKOUT ANYTIME FRANCHISE model, which Steve founded in 1999 with fellow fitness veteran John Quattrocchi. Over the past 20 years, he and John have led an excellent network of franchisees who join them in expanding our brand of top-quality fitness facilities focused on member experience and value.
Steve’s leadership has led to his being awarded the fitness industry’s prestigious “Distinguished Service Award” by the National Fitness Trade Journal in recognition of his contributions to the fitness industry. In 2022, Steve was also named one of the “Top 175 Global Franchise Influencers.”
Dennis Holcom
Vice President of Operations
Dennis Holcom
Vice President of Operations
Mr. Dennis Holcom joined our gym franchise support team on November 1, 2015 as the Vice President of Franchise Support. From September 2012 to November 2015, he was the Key Account Executive, Franchise Division, at ABC Financial Services in Little Rock, Arkansas: a software and billing company for the health and wellness industry. From November 2011 to September 2012, he was the Vice President of Sales at Shape.net Software in Colts Neck, New Jersey: a SAAS Software company in the health and wellness industry. From May 2011 to October 2011, he was the Vice President of Sales West Coast, ABC Financial Services, in Little Rock, Arkansas: a software and billing company for the health and wellness industry. From January 2010 to May 2011, he was the Vice President of Sales at Motion Soft, LLC in Silver Spring, Maryland: a SAAS Software company in the health and wellness industry.
Mr. Holcom has over 25 years of experience in the health and fitness industry and is excited to apply his wealth of knowledge to the Franchisee at Workout Anytime
Wanda Johnson
Vice President of Internal Operations
Wanda Johnson
Vice President of Internal Operations
Ms. Johnson joined our executive team in 2015, and currently serves as our Senior Vice President of Franchise Operations / Construction. Wanda offers a wealth of knowledge and experience within the fitness franchising field, including construction, operations, and development. Wanda started in the fitness field as a certified instructor in 1985. Over the next ten years, working directly for Steve Strickland, Wanda eventually worked her way up to her eventual role VP of Administrative Operations for Steve and the Bally subsidiary, Richard Simmons Anatomy Asylum. Then in 2013 Wanda returned to the Fitness industry and Workout Anytime’s Founder, Steve Strickland, as she led the growth of our Franchise Operations division.
Wanda’s strong work ethic and commitment to excellence have resulted in many leadership roles throughout her adult life. While taking the time to raise her family, Wanda continued to excel professionally as a freelance private business and finance manager for many small business owners. She also held many leadership roles in the private sector including, management of award-winning cheerleading team for 8 years, and seats on several recreation and HOA boards.
Wanda’s leadership skills, vast experience, professionalism, and thirst for continual growth makes her a critical and highly valuable addition to our leadership team.
E.J. Williams
Vice President of Brand & Facility Standards
E.J. Williams
Vice President of Brand & Facility Standards
With a background in law enforcement and a passion for transformation, E.J. Williams has built his career on resilience, service, and purpose.
After more than seven years as a police officer, E.J. shifted gears into the fitness industry, where he found a new way to serve; this time, through health and wellness. Alongside his business partner Jerry, a former paramedic, E.J. opened his first Workout Anytime location in Homestead, Florida; driven by the belief that movement, structure, and mindset can genuinely change lives.
Now a key leader within the Workout Anytime Franchise itself, E.J. is helping shape the brand from the inside out. He oversees gym design, maintains brand standards, and works to expand access to affordable, high-quality fitness across the country. His work reflects a deep commitment to both excellence and community by championing wellness, supporting local causes, and inspiring our members, one gym at a time.
For E.J., this is more than a business, it’s a mission.
And he’s just getting started.
