More Than Muscle: What Fitness Pros Know That Influencers Don’t

In today’s fitness-driven culture, social media influencers are playing an increasingly visible role — a trend that presents both opportunities and risks, especially for local gyms like Workout Anytime Tucson. Owned by Jason and Melissa Lobaugh, the gym has seen a surge in fitness influencers filming inside their facility. While such exposure can be powerful free marketing, it also raises concerns about safety, liability, and misinformation.

The Lobaughs emphasize common-sense rules: influencers must respect other gym members and seek permission before filming. However, not all comply. One incident involved an influencer bringing an entire film crew without notice, breaching both gym policy and branding rules. The couple warns that while influencers may look the part, many lack formal training, increasing the risk of injury for followers and legal issues for gyms associated with them.

This tension reflects a broader shift in fitness culture, where traditional certified trainers are often overshadowed by social media personalities with large followings but limited expertise. Experts like Pedro Magalhaes, fitness coordinator at the University of Arizona, have witnessed the consequences — students injured after attempting viral TikTok challenges or unrealistic routines. He and others, like UArizona’s Allie Leonard and ACE specialist Nicole Thompson, stress the importance of certification, individualized training, and staying within one’s scope of practice.

Still, not all influencers are careless. Tucson-based NASM-certified trainer Karely Gomez is using social media responsibly, partnering with gyms and verifying the accuracy of her content. She represents a new wave of professionals blending credibility with digital reach.

Ultimately, the message from professionals is clear: social media can be a valuable tool in fitness, but only when paired with proper training and ethics. As Thompson puts it, “Be curious, not just impressed.” The fitness industry thrives on informed, personalized care — something followers can’t always get from a flashy post or a six-pack alone.