Fitness Franchise Promotes Partnership to Empower NIL Deals in Women’s Sports

During Final Four, a widespread fitness franchise shone a light on the future of female athletes and the name, image and likeness busines

Sports Illustrated

Sports Writer | Clare Bover

The NCAA Women's Final Four tournament weekend was about more than just basketball this year. Aside from the riveting gameplay, brand leaders, businesses and athletes were all privy to a special event to promote female athletes and the future of name, image and likeness.

One franchise in particular took full advantage of the audience, reaffirming their commitment to the ever-growing industry.

Workout Anytime has been committed to providing affordable and attainable fitness opportunities for every type of athlete, and in Tampa, Fla., they made the initiative to promote the next phase of NIL.

Lynsay Flynt represented Workout Anytime during the esteemed "Leveling the Playing Field: The Future of Women's NIL" panel; an event that is focused on enhancing the collegiate experience for women in the NIL industry. Made up and moderated by a wide variety of successful women, the panel dug deep into how brands can legitimize their support of female athletes.

When given the stage, Flynt emphasized Workout Anytime's motives, commenting on how empowering strong representation can be.

"Women are a vital part of our member base, and we're committed to investing in their success — both on and off the field. NIL is more than just marketing; it's a movement toward equity, empowerment and long-term visibility for women in sports," said Flynt.

NOCAP Sports, the hosts of the event, became highly motivated to invite businesses like Workout Anytime to join their cause and knew that the Final Four tournament would be the perfect place to attract talent and success involving women in sports.

Described by NOCAP as forward-thinking, Workout Anytime provided a positive pitch, informing everyone in attendance that investing time, energy and money in this industry was the smart choice.

Although the event took place at the Women's Final Four, Workout Anytime isn't just focused on women's success in sports; they are determined to see anyone involved reach their full potential in every aspect of an athlete's potential.

Workout Anytime has also helped female athletes reach national stages, sharing their voices and initiatives to the masses in an attempt to grow their image. The NIL industry has proven many times to be multifaceted, and Workout Anytime is making a valiant and meaningful effort to cover all the bases of the business.

Like Flynt said, NIL is more than just marketing and the whole event was dedicated to making sure that the extra resources could become more available to the female athletes around the world.